The newest trend in scarves is the cowboy, square style scarf. It is Popular both among hipsters and fashionistas. Neck scarves were a big hit at the Dolce & Gabbana show. The cowboy style scarves usually have fringe or tassles hanging from them . The cowboy style look is very easy to achieve. Just fold the scarf into a triangle then simply tie the two ends of the triangle together at the back of your neck. muss the scarf a little so it looks full and not folded. The point of the triangle should be at the front of your chest and the ends over your shoulders.